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Plain amber bottle before a brand label is applied

Your brand

White label and private label, with the formula ownership written down.

Two different briefs. White label starts from a partner formula. Private label starts from yours. In both cases the brand on the pack is yours, and the claims are yours.

Buyers use white label and private label as if they were the same request. They are not. White label means the manufacturing partner already has a formula and you apply your brand, within the changes the partner allows. Private label means the goods are made to your specification. You may also hear OEM for that second path. Say which one you mean so the pricing matches the work.

The lines that usually sit in a brand programme are oils and tinctures, and cosmetics or topicals. Bulk isolate or distillate can be packed under your label as well, if the pack is a trade unit rather than a retail claim. Co-packing of an agreed fill is covered on its own page when the formula is already settled and you need packing capacity.

Your artwork has to be lawful where the goods will be sold. We will look at whether a file is complete enough to introduce. We will not clear a health claim, a flag, or a comparison with a medicine. An NDA can be requested when the formula is yours and you need that before details move. Ask for it in the enquiry. Do not send a confidential formula in an open first email if you are not ready for it to be read.

Minimums for a branded pack are often different from minimums for bulk ingredient. Both are quoted after due diligence. We do not list either number here.

Request pricing for this format. Read quality and CoAs before you assume a test was run.

White label
Partner formula, your brand
Private label
Your specification, your brand
Typical goods
Oils, tinctures, topicals
Artwork
Approved by you before production

What to put in the enquiry

  • Say white label or private label in the first email.
  • Name the SKUs, fill sizes and estimated first volume.
  • State who owns the formula.
  • Confirm destination labelling law before artwork is final.

Questions on this page

Business buyers

Request wholesale pricing.

Product, estimated volume and destination country. We do due diligence, share pricing by email, then introduce a vetted Thai manufacturing partner.